For those of you who have been watching the HirstDamien saga. A colleague of mine who is also working with and researching social media as the part of their practice sent the following:
"I bought something from the website (total with shipping $3.55 USD) - and the payee on the account was andraz begus, who I googled of course. He is indeed an unknown Slovenian artist. So this would require Hirst to do a rather elaborate double agent type of impersonation. I just don't think he would bother with that merely to chat with the hoi polloi. He would have to be shockingly bored with his life of untold wealth and would have to be vastly different from the person he seems to be to go to those lengths... IMHO. And I think this guy has done a pretty good job of appearing like Hirst's less evil twin...."
"did a little digging on the @hirstdamien Twitter account and found out it is being maintained by Andraz Begus, who is indeed from Slovenia."